How Kathryn Madison Started Her Own Business, Dye Candy

Dye Candy is a company that Kathryn founded, and under the umbrella of Dye Candy, its flagship product is the hummingbird, a hair color applicator. She is very highly trained and then move to Portland, Oregon where she stepped away from her salon career to take care of her family. She discovered that coloring her hair at home was a completely different experience than the very caring boutique feeling of getting her hair done. she also discovered that applying color to your head took time and the precision that was lacking with the tools that she had, and that she was pretty much-wrecking hair within a few months.

On this episode, we'll talk about:

• What inspired her to design a fully reusable product
• What has been the feedback on her product since its launch? 
• How did she navigate all of the different aspects of designing custom packaging and the process of manufacturing design?
• With so many different samples delivered to her, how did she choose which one was the one? 
• Where are the other parts being made?
• Were there any big moments during the development of the packaging?
• When there is a significant difference between molds that are made domestically and overseas, especially in smaller quantities.
• Where did she get the conviction from overcoming all the challenges and still stay persistent?
• What does her family think while she goes through all of this? 
• What advice does she have for anyone who is designing and developing something new?

A former salon professional with 15 years in the industry, Kathryn Madison was surprised by how frustrating (and damaging) it was to dye her own hair at home. Mass-produced applicators were flimsy, messy, single-use plastics better suited for dressing a garden burger than putting fine touches on her roots. So Kathryn decided to put her salon experience to work. She knew this new tool had to be reusable. It needed precise flow control - no more blobs on blouses, no more sloppy over-dyeing. And it had to be easy. After years of research, design, and dozens of prototypes, The Hummingbird™ was ready to spread its wings.

For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothers

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Find out more about Kathryn on her website and connect with her on LinkedIn.

Website: https://dyecandy.com/

LinkedIn: linkedin.com/in/kathrynmadison

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.