Credo is Impacting The Beauty Industry by Establishing Sustainable Packaging Guidelines

The work Mia Davis' done over at Credo with developing the sustainable packaging guidelines and the impact that had on brands and packaging suppliers and co-founder of a new company called PACT Collective, which deals with collecting beauty, packaging waste, and working with recyclers to turn that waste into something good and to keep it out of landfills and out of our oceans.

On today's episode, we talked about:
• The coming event of the Sustainable Packaging Coalition in San Francisco
• What has Credo been up to in terms of packaging sustainability? A quick historical summary of everything that's gone on over the last few years?
• How did she get to the point where packaging waste was going to be the focus versus carbon emissions and all other things out there?
• The impact of sustainable packaging guidelines on brands, investors, employees, and on everything?
• Pact Collective and the challenges with the recyclability of beauty waste
• How Pact approach in making sure the collecting materials is going to be recycled or processed
• How Pact navigate the challenges of transporting recycled material
• The possibility of transitioning back to the milkman model as more consumers get okay with buying packaging in limited quantities and refilling it multiple times
• Her advice for the brands right now about how should they communicate with their customers in terms of disposing of the product packaging in the most responsible way?
• How most of the squeezable tubes is not recyclable?
• A topic about sustainable packaging about which she recently learned and is passionate, but people are not talking about it enough
• what would she recommend to the brands or packaging designer developer when they need to use plastic?
• Is there anything she'd like to say to the listeners or the community, or anything we should touch on?

Mia is the VP of Sustainability & Impact at Credo Beauty, the largest clean beauty retailer. Mia created the Credo Clean Standard, including the Sustainable Packaging Guidelines-- retail's strongest "clean" formula and packaging standards.

Mia co-founded the new nonprofit membership organization Pact Collective to start to make a dent in hard-to-recycle beauty waste, and to bring beauty stakeholders together to move toward circularity.

Mia was on the founding team at Beautycounter, where she developed the company's stance on safety, including the industry-leading "Ingredient Selection Process," and led sustainability and social responsibility efforts.

Mia is a big-picture thinker and a DO-er, a strategic leader and activist committed to systemic equity. She's a confident, compelling communicator and moving public speaker, capable of delivering complex information to diverse audiences.

For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothers
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Find out more about Mia on her website and connect with her on Instagram, Facebook, and LinkedIn.
Website: https://www.miadavis.info/
Twitter: https://twitter.com/nontoxicissexy
Linkedin: linkedin.com/in/mia-davis-ba0b213

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.